During the 1950s and 1960s, Gretsch also sold several different models of amplifiers badged with the Gretsch name to accompany its guitars.
These were actually manufactured by Valco, and have become sought-after in the years following Valco's demise.
When the pilot episode aired, the music scenes had been re-shot.
As a result, Mike is holding the Tennessean as the band is setting up, but is using the Country Gentleman once they start playing.
From 1966 through 1968, Gretsch also produced the Gretsch 6123, a "signature" electric six-string guitar, bright red with a "Monkees" logo on the pickguard.
The guitar was not a commercial success, as the Monkees' target demographic was pre-teenage girls, few of whom played guitar, and even fewer could meet the 9 price.
Factory fires in the early 1970s caused serious problems, and production was finally halted by Baldwin in 1981. While this guitar model did little to bolster Gretsch's reputation for producing classic guitars, it served notice that Gretsch was back.
His influence continued through the 1990s with The Brian Setzer Orchestra.
In 1990, Setzer became the first player since Chet Atkins to be honored with a signature-model Gretsch, the "Brian Setzer 6120", first of a line of Setzer signature models.
After numerous failed attempts to acquire facilities or contract production in the United States, Fred Gretsch and long-time Gretsch employee Duke Kramer, who advised Gretsch, turned to Terada of Japan, and production began there.
A range of reissues appeared throughout the 1990s to mixed reviews.