If the advertisement is written or visual, it is necessary to include the equal housing opportunity logo.
With respect to oral advertisements, the Equal Opportunity Lender logo must be present or spoken in the context of “This financial institution is an equal housing lender”.
The same rules that apply to social media and print apply to any form of electronic media.
Whether on print or online, Regulation Z requires that any information about loan terms and cost must also include a disclosure.
As employees may be viewed by the public as a reflection of their company, financial institutions may be at compliance risk by what their employees say on social media when they’re off the clock.
Since the Consumer Financial Protection Bureau (CFPB) manhandled authority from the Federal Reserve Board (FRB), amendments have been made to the Truth in Lending Act, or Regulation Z, which governs advertisements concerning financial information, among many other things.
If you want to display the lyrics to John Lennon’s “imagine” on your website or video, you’re going to need Paul Mc Cartney’s permission.
‘To find out who holds the rights to a particular song, contact the American Society of Composers, Authors and Publishers (ASCAP), or Broadcast Music, Inc. After permission, you’ll need to include the author’s name, publication date, title of work, and the name of the publication it first appeared.
On one side, there is a genuine necessity to promote and advertise using every tool within arm’s reach.
On the other side, regulations have become an overbearing and complicated machine that suffocates any form of creativity on social media and print advertising.